GNC Group’s executive team is accountable for the strategy, people, operations and ongoing performance of the business.


Our Operational Leadership Team provides functional and project leadership, team development and strategic input across geography and client.




Jamie started his career with a brief spell in merchant banking in London before joining Tesco as an Accountant in the UK head office. After 5 years having worked in Commercial Finance and Operations roles, Jamie was gripped by the retail bug and moved to ASDA, where he successfully completed a number of General Manager roles in Commercial Finance, Retail Operations and Global Sourcing following ASDA’s acquisition by Walmart.


Jamie and his family moved to Australia in 2005 to join Coles, where he worked for 4 years in various Finance roles reporting directly to the CFO covering Strategy, Merchandise, Marketing and Store Formats. Jamie has worked with GNC Group since it was founded in 2010 and formally joined as a Partner in 2013.


Jamie currently leads GNC Group’s Sydney practice and works predominantly in the Retail and FMCG space across all functions.



Luke brings 22 years of commercial experience across a wide variety of consulting and line-management roles within large organisations and SMEs. Luke has worked in General Manager level roles across the retail value chain in strategy, finance, business development, marketing, merchandise and IT.


Luke is a change agent who is well-practiced at leading and implementing large change management programs within organisations. His recent engagements with GNC Group include Target, Coles Online, The Reject Shop, Metcash and Godfreys.


Luke has degrees in Computing, History, Political Science and an MBA from Melbourne Business School. A keen (former) sportsperson, Luke takes an active role in his children’s activities including cricket coaching and management of his son’s soccer team. He also enjoys reading, running and horse racing and is completing a Master of Arts (Literature) part-time.



Nick has two decades of experience in finance and commercial roles, the last fifteen of which have been at senior executive level.  Nick has worked in both small businesses and large multinationals across the retail, manufacturing, financial services and energy industries.


Holding a BA with Honours, Nick held senior roles at Coles where he led finance and strategy teams. Prior to joining Coles, he worked for Goodyear and General Electric in Australia and Arcadia Group and Signet in the UK.


Outside of work, Nick and his wife Louise live in Melbourne with their son and have a keen interest in several themed restaurants. Originally hailing from Leeds, Nick still enjoys the EPL and is intent on converting his colleagues!



Chris is a Senior Executive with over 15 years’ experience in Corporate Finance and Strategic Consulting.

He has worked with top tier professional services firms in Investment Banking and Corporate Advisory. He has also held a number of senior management positions in industry, including with Transurban where he was Development Manager (Australia) and also a Senior Corporate Finance Manager responsible for heading up the Internal Advisory unit. Prior to this, Chris worked with Deutsche Bank in the UK and KPMG in Melbourne as part of their Corporate Advisory business. 

Through his career, Chris has been involved in a number of significant transactions ranging from hostile takeovers to privately negotiated deals with Government agencies. He now works as a specialist finance and transformation consultant helping clients of all sizes and across industries to successfully execute their strategic plans. 


Chris holds Bachelor’s degrees in Commerce and Arts from the University of Melbourne, and has a Graduate Diploma in Applied Finance and Investments from the Financial Services Institute of Australia.



With over 25 years of retail experience across 3 continents, Allard started his career with the Dutch retail and energy group, SHV Makro.  Originally from the Netherlands, he returned to Europe with retail giant Metro Group leading their market entry into Slovakia.


Allard joined Tesco in China as Commercial Director, before becoming CEO of Courts Malaysia, an electronics and furniture retailer. At Courts, Allard achieved important cost reductions, optimizing the supply chain and improving supplier terms.


Allard has a Master’s Degree in Law and an MBA from the University of Pittsburgh.  Fluent in Dutch, English, Spanish and French, Allard cares about humanitarian causes, and is an avid sportsman enjoying swimming, hiking and soccer.




Wi Liem joined GNC Group in June 2016 and comes in as a young retail professional with eight years’ experience spanning FMCG and apparel retailing. Wi Liem held management roles in both Coles and Target across Procurement, Sourcing, Transformation, Buying and Planning.


From his career Wi Liem brings hands on retail industry specific experiences within business transformation, operating model redesign, retail strategy, range resets, sourcing, pricing and promotion strategy.


Since joining GNC Group Wi Liem has worked with Country Road Group, Coles and Siam Makro in Bangkok.


Close to his heart is his wife and three young girls who keep him 100% occupied when not at work, and he would not have it any other way.



Loki Lim started his career as a Treasury analyst with John Holland Group, an iconic Australian engineering, contracting and services provider, where he was responsible for cash and liquidity management, and working capital optimisation. During this time he completed a graduate diploma in applied finance and investment with the former Securities Institute of Australia.


He then turned to the global soft commodity markets, working in several roles across trading and finance at a European commodities merchant and processor. During this time Loki completed the Chartered Financial Analyst (CFA) Program, and became a CFA charterholder. He then spent several years in agribusiness investment management; as an integral part of a Corporate Finance team that was responsible for capital management and planning, farm and water portfolio acquisitions and divestments, and inception of structured alternative investment products. Loki also helped to manage relationships with syndicated lenders, investors and external analysts. He was also briefly involved in the mining and minerals processing industry, before joining GNC Group in 2012.


As a Director of GNC Group, Loki is highly driven to deliver upon our unique consulting model. We are a team that is proud of our focus on achieving real, tangible and lasting outcomes for our clients, on every engagement. Loki has worked alongside a diverse set of clients to help manage and implement transformational merchandise and supply chain projects both in Australia and overseas. He is currently engaged with Coles Supermarkets to help deliver step change programs across range and space, and merchandise process.


Outside of working life, Loki enjoys travelling, discovering new restaurants with friends, and has recently taken up surfing and paddle boarding. One of his goals is to wear shorts every day.




Tyson is a Finance and Project Management professional, with more than 10 years’ experience in the retail, brand management and food and beverage industries in Australia and overseas. He is a Chartered Accountant with a Commerce degree from Latrobe University.


Tyson began his professional career with Deloitte where he worked as a Senior Analyst in the middle market audit division. Tyson was responsible for managing teams and overseeing the delivery of audits to his clients including the Australian Red Cross Society, Boost Juice and Catholic Education Office.


After Deloitte, Tyson worked in the United Kingdom where he was a finance analyst and manager for European businesses, Burberry and Pentland Brands. Tyson has also held significant retail management roles, overseeing numerous cross-functional projects at Target including the implementation of their first large-format renewal store.


One of the attractions of working with GNC Group for Tyson is that it is a hands-on consulting company with a diverse client base across different industry sectors. In Tyson’s opinion, GNC Group is also growing at a rate that provides ample opportunities to travel both interstate and internationally.


He is currently completing a cross functional project at a major retailer covering the Supply Chain, Merchandise, Legal and Replenishment functions.



Steven is a senior retail operations leader specialising in workforce planning, process improvement, efficiency and labour management systems.


He has led National Retail Operations Support functions for both Coles and The Reject Shop, strategic change projects and store operations across four States. Steve’s passion is simplifying process for teams and improving the customer experience while delivering real reductions in cost of doing business.


Related Experience:

  • 25 years of workforce management experience at Coles, where Steve was accountable for labour budgets of $2.8 billion
  • Process improvement capability exemplified by driving $200m+ of labour savings over two years through streamlining store processes
  • Change management and leadership throughout a number of senior leadership roles in Coles and The Reject Shop.


Key projects: 

  • AUD $650M Entertainment organisation with 50+ locations across Australia and New Zealand – Led a team to review operational processes and systems to identify process and efficiency improvement
  • AUD $850M Early Childhood Education provider with 500+ centres across Australia and Singapore – Led a project to review operational processes, efficiecy and structure of the centres; reviewed structure and processes of support centre teams providing recommendations and support to implement changes
  • AUD Multi $B International Retailer - Led a team to review current operational processes and systems to identify Australian regulatory and customer preference changes required to successfully integrate into the Australian marketplace




Gerard has 25 years experience spanning engineering, logistics and consulting across a broad range of industries including retail, manufacturing, resources and FMCG sectors.


Prior to moving into consulting, Gerard has worked with leading local, regional and global logistics service organisations in executive and management roles, developing deep expertise across the end to end supply chain.


Key projects:

  • AUD $30bn+ retailer – Acting GM Transport and Commercial, >$400m P&L delivering >5% cost reduction whilst maintaining safety and service delivery.
  • AUD $30bn retailer – Led a cross-functional team to develop and implement a transformation strategy across the transport function. The first phase of the strategy has been successfully implemented delivering a >$60M benefit over the first 5 years.
  • AUD $4bn retailer – Engaged to lead a strategic review of a leading department stores logistic network. Successfully worked with key stakeholders to identify and quantify network synergies and performance improvement opportunities to support growth.